about
Software done properly.
F12 is a software business run by experienced enterprise-grade engineers. We design, build and run custom software for teams with a technical project to solve: websites, applications, data systems, reporting. Google Cloud specialists. Long-term support if you want it, clean handover if you don’t.
Behind F12 is a founding engineer who has spent years shipping software a top-4 UK bank depends on to serve millions of customers every day. The kind of experience most businesses can’t afford to hire full-time. Now you don’t have to.
how we work
Four things we hold ourselves to.
We listen before we quote
No template proposals. A real conversation about what your business does and what it needs. If custom software isn’t the right answer, we say so.
One accountable point of contact
Same person from the first chat to the last release. No account managers, no handoffs, no game of telephone between a salesperson and the team who’ll build it.
Fixed price or day rate, your call
Fixed price when scope is clear. Day rate when it isn’t. Either way, agreed up front in writing before we start. Any size of project welcome, from a single day’s work to a full build.
Built to run cheap
Software you own shouldn’t cost a fortune to keep alive. Google Cloud specialism means we design for low ongoing spend from day one.
not for
What F12 isn’t.
Honest self-boundary rather than exclusion. If you fit here, we’ll tell you at the first chat and point you to something that will work better.
- Projects a Wix or Shopify template would genuinely solve, we’ll tell you if that’s the case
- Buyers shopping purely on price without a clear problem to solve
- Enterprises with procurement cycles measured in quarters
get in touch
Think we might fit?
Enquire now for a quick chat about your objectives. No pitch, no obligation.